INTRO
Energy Pump emerges as a formidable contender in the energy drink market, designed specifically for fighting sports athletes who have a clear vision of their goals. With the objective of creating a brand that embodies the essence of fighting sports culture, Energy Pump strives to resonate with fans and athletes alike.
In an industry saturated with competition, my role as a Strategist and Designer was to elevate Energy Pump above the noise by crafting a brand identity that stays true to the fighting spirit.
Visual STRATEGY
Aimed to create a powerful connection brand and its audience, Energy Pump visuals are inspired by Boxing's Golden Age aesthetics blending traditional elements with innovative concepts, such as varying letter weights to suggest tension, momentum and kinetic energy.
Energy Pump can "body" shot.
Energy Pump can "head" shot.
AD CAMPAIGN
The Energy Pump TV ad campaign boldly introduces the zero-carb, zero-sugar energy drink, targeting athletes who seek optimal performance without sacrificing carbonated drinks on their diet.
Capturing this aspect of their value proposition, the slogan, "A workout should be hard, but dieting shouldn't," was designed to place the brand as the go-to choice for a flavourful energy drink that does not affect negatively the athletes' performance.
Mass market Campaign
To elevate Energy Pump's brand presence and raise awareness, eye-catching subway posters were designed in two distinct formats: Movie and Billboard. Strategically placed in high-traffic areas, these posters were designed to capture the attention of commuters and passersby.
Subway poster Billboard Style
Subway Poster Movie Style
Brand Applications
Energy Pump's dynamic brand identity extends beyond its core product, permeating various applications that amplify its presence and market reach.
Energy pump boxing headgear
energy pump business card
energy pump business card arrangement
energy Pump Building facade
